I read an article recently by Amy Cosper entitled ‘The Business Investment You’ll Never Regret” that spoke to the entrepreneur in me. Her article initially struck me because of her comparison between how art is a business and business is an art. It is a familiar sentiment analyzed by countless authors, famous artists, business owners or anybody with an opinion for that matter, but it was these words that captured my attention:
“An entrepreneur doesn’t just create something to sell -- they create something that will be appreciated and embraced by their customers and patrons. They create a singular relationship that matters more than anything else. That’s why someone buys. It’s because they can feel the love.”
When my partner and I set out to create Assignment Allies, we did so with the intention and motivation of creating a service that would allow a single member start-up or a small partner company access to valuable assistance necessary to succeed and grow. As small business owners ourselves, we understand all too well the internal dialogue that consumes our clients, looming above like a heavy, strained umbrella ready to collapse at any moment: “where can I find quality help that matches my current budget?”
At Assignment Allies we built a platform open to providing a solution to that question. Our passion is in that solution. We value the role as an assistant because we take pride in providing the knowledge and skill set needed to watch you turn your passion, your art into a successful functioning business. Our hope is that we have captured the words above and our clients will be exposed to what our business is, an “art of assistance”. Because at the end of the day, this is what we have chosen to do and we love it.