When I first heard about digital disruption, I asked what is it and why should I care. So let’s do a little IT crash course. Digital disruption is basically every sci-fi movie come to life when the machines rise and overtake humankind, but turns out they're not so interested in our lives as our livelihood.
Digital disruption is the change that occurs when new technologies and business models affect the value of existing businesses. No company is immune to these changes and much like dial-up or a 1990's cell phone, your business could soon be obsolete if you don’t take the necessary steps to keep pace with and embrace the disruption that will occur. Fortunately, you can stay competitive and achieve sustainable growth while staying technologically advanced by implementing the following:
1. Face the Fear of Failure
What do Thomas Edison, Albert Einstein, and Steve Jobs all have in common? They all failed, I mean a lot, before they achieved great success. But they weren’t afraid of failure because they were innovators, originators that “failed their way to success”. Your business needs the same pioneering spirit to try new technologies and embrace new ways of doing business in order to grow. To achieve this you need your own Thomas Edison on your team now being called “Chief Digital Officers” to facilitate change and transform business. Other new roles that are emerging are Chief Growth Officer and Chief Consumer Officer, both created to drive growth, develop business, and find new revenue streams.
2. Implement Change
Now that you’ve identified your Disruptors, the ones who will upset the status quo, and start pushing the envelope, it’s time to implement those changes. Whether it’s deciding to move from an on premise server to the cloud, or simply upgrading to Office 365 to make your business mobile, make the calculated contributions that ultimately aligns with your business model and consumers.
3. Make it Company Culture
If you’re like me change can be scary and sometimes I just plain don’t want to do it. If you’ve got some on your team clinging to their Walkman and VHS business equivalents, then incorporate this into your company culture. Interweave digital changes into business processes. Make it the way you do business and ask for their input and buy in. Some of the most innovative ideas may come from the most unconventional of places or people.
As with everything in this new age of digital disruption, you must be ready and willing to stay as fluid as the technology itself. By viewing these disruptions as catalysts to help your business stay competitive, you can achieve the growth you want and ensure your viability in the years ahead. Assignment Allies is hoping to do our part by preparing your business for the digital disruption. If all these changes seem overwhelming or you’d like more information on how to implement these suggestions for your business, please don’t hesitate to contact us. We’d love to be your advocates, your innovators, your allies.